Today is: 05/18/2012

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Application Transaction Monitoring

In today's tough economy, businesses are looking for any way to find an edge over their competition. Many companies are expanding their offerings online as a way to develop a larger customer base, improve brand awareness and increase profits. This often results in much more complex websites, online applications and databases full of searchable products.

What is Application Transaction Monitoring?

Application transaction monitoring allows a business to measure both the health and effectiveness of interaction between the website and the site visitor. As site visitors expect a richer website experience, more back-end systems become increasingly complex, which can result in slow response times as well as other potential issues.

Application transaction monitoring can help identify potential lags in issues related to product searches, shopping cart changes and checkout security. If an issue is detected, email and phone-based alerts can be sent to specific support individuals to investigate the issue and work to resolve it before the issue can be potentially identified by the site visitor, which could possibly result in lost sales. Application transaction monitoring can ensure issues are found and resolved instead of site visitors identifying issues and contacting the business to report it; or worse yet, simply navigate away and make their purchases elsewhere.

Application Transaction Monitoring Testing

Application transaction monitoring should always include pinging servers and sites at different times from locations around the world. A user experience does not take place in a vacuum. Hundreds or potentially thousands of site visitors are searching a site or making a purchase simultaneously. Additionally, there are some times that could be busier than normal. By having application transaction monitoring in place, IT professionals will have a better chance of identifying issues and resolving them before a catastrophic failure takes place.

Application Transaction Monitoring Reports

An important part of application transaction monitoring is having the ability to collect and analyze data related to site responsiveness and server health. By having hard data on hand, IT professionals can develop a plan of attack to improve site responsiveness or develop a proposal for more hardware to keep websites, servers and databases robust for an improved site visitor experience.